Product Designer2025Mobile web app

BirGo

Send parcels via fellow travelers

Context

BirGo is a mobile web service where people send parcels via fellow travelers. A traveler with spare luggage space earns money delivering documents or things along the way; and the sender pays less than for regular delivery. I designed the product from scratch.

My role

I owned the entire product design from scratch. The core goal: make it as simple and fast as possible for a sender to find a traveler and send what they need, while a traveler could easily reach the sender and find them.

The two roles

The service has two roles with different needs, and both had to be designed so they meet without friction. The sender creates a listing: origin, destination, dates, transport type, the parcel and the price. The traveler searches for matching routes, sees what they can take, and reaches out directly. The key interface fork is switching between 'Send a parcel' and 'Pick up a parcel'.

Flow diagram: 'Send a parcel' leads to a Create listing button, 'Pick up a parcel' leads to a sender's listing card with route, dates, comment and price — One switch, two roles: send a parcel or pick one up

Creating a listing

The sender fills in a listing and confirms the details before publishing: route, departure and arrival dates, a comment, transport type, price, contacts, and exactly what to send (document, luggage, carry-on — with weight). One clear confirmation screen so nothing is missed, and a 'Publish' button.

Confirm details screen: route Bishkek to Moscow, departure and arrival dates, comment, transport type, price, contact numbers, parcel type and a Publish button — Confirmation before publishing: route, dates, transport, price, contacts and the parcel

Friction-free contact

The traveler opens a detail card: who the sender is, the route and dates, what can be taken and for how much. Reaching out is one tap away — WhatsApp or a call. I deliberately made contact direct and fast: in this kind of service, trust and speed of contact decide whether a deal happens.

The detail card: WhatsApp or a call in one tap

Delivery

Meet and hand over the parcel — the traveler brings it safely. A simple personal handover at the end of the trip closes the deal between two people.

Two people handing a cardboard box from one to the other — The deal closes with a personal handover

Search & promotion

A feed of listings with route search and a transport filter helps find the right one fast. For those who need speed, there's paid promotion — a VIP listing and 'be first in the list': more views and trust.

Home screen with route search and transport filter, a listing card, what-can-be-taken list, and promo cards: Be first in the list, Stand out with VIP, and Free listing — Route search, a transport filter and promotion: first in the list and VIP listings

Takeaway

I designed the product from scratch around one idea: quickly match a sender and a traveler and let them connect directly. A clear split of the two roles and a two-step path make sending a parcel clear even to first-time users. BirGo was an early-stage startup; the product didn't reach the market, but it was valuable experience for me — designing a two-sided service end to end, from concept to finished screens, and learning to hold both sides' needs in mind at once.